Audience Research

Our Target Audience

We decided that our target audience for our chosen artist The Jacques is teenagers and young adults. To decide our target audience, we looked at the genre indie rock to see with what age group this genre was most popular. Indie rock music is typically found at music festival, which are normally more popular with teens and young adults. The Jacques themselves have also already played at several festivals, confirming their target audience of teenagers and young adults. With this target audience in mind, we wanted to make sure that our music video was both fun and edgy, so that it would appeal to younger people.