Analysing Music Video Directors- Hype Willams

Hype Williams

Harold 'Hype' Williams is an American film director, film producer, screenwriter and music video director. Throughout his time directing, he has won many awards for his music videos. For example in 1996 he won the Billboard Music Video Award for Best Director of the Year. As well as this he has also been recognised for his work in making Will Smith's video 'Gettin' Jiggy wit it' as well as TLC's 'No Scrubs' and Kanye West's 'Gold Digger'. He has worked a lot with Kanye West creating a total of twenty music videos for him. 



Hype Williams is known for his use of the fish eye lens, which contorts the central focus of his videos. This technique is used in his video 'Gimme Some More' by Busta Rhymes. 



Another style which several of his videos employs is splitting a shot and putting the two parts of the shot above and below the main video. He has used this technique on many of his videos, including 'So Sick' by Ne-Yo and 'Check on it' by Beyonce.