Who are the specific audiences for particular products?
For this part of our research we decided to look at what kinds of videos are shown on MTV Rocks, the institution most likely to show a music video from a band which we have been looking at, and their audience demographic. This channel mostly plays songs with the genres indie and rock. They are described as having a target audience aged 16-24.
The most common artists/bands which appear on MTV Rocks include The 1975, Twenty One Pilots, Arctic Monkeys, Bring Me The Horizon and Catfish & The Bottlemen. These artists could all be described as producing more 'alternative' music which fits with what you would expect to find on MTV rocks- indie and rock bands. The target audience of these bands range from young teens up to middle aged people, as the bands are generally quite well known. Also the genres indie and rock are more likely to appeal to a wider audience as they are becoming more and more mainstream.
The most common artists/bands which appear on MTV Rocks include The 1975, Twenty One Pilots, Arctic Monkeys, Bring Me The Horizon and Catfish & The Bottlemen. These artists could all be described as producing more 'alternative' music which fits with what you would expect to find on MTV rocks- indie and rock bands. The target audience of these bands range from young teens up to middle aged people, as the bands are generally quite well known. Also the genres indie and rock are more likely to appeal to a wider audience as they are becoming more and more mainstream.
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