Post-Production: Logo

Adding in a logo

After finishing our music video we just needed to add one more thing to make our video look as though it would be shown on TV- a logo. We needed to add in an MTV Rocks logo to the top corner of our video, as all music videos shown on TV include a logo of some sort. We decided on MTV Rocks for our music video, as it is the channel where our music video is most likely to be found. To do this we simply had to save a copy of the logo, remove its background and place the logo over the top of our music video. 

The logo which we added to our music video

Post-Production: Colour Grading

Colour grading our film opening 

After we had letterboxed our sequence, we needed to colour grade it. When doing this our aim was to make sure that all of the shots had a similar level of colour/light. A lot of our shots were over exposed, so we had to reduce the brightness of the shot. As well as this we had to adjust the colour levels in some shots, reducing or increasing the warmth when shots looked to warm (red) or cold (blue). 

Our performance shots were particularly hard to colour grade as we used coloured lighting when filming, so it was hard to tell when a shot had too much red/blue etc. as the colours were constantly changing. To combat this, we tried to ignore the colours more (unless the shot was obviously very strongly one colour) and just increase and decrease the brightness as necessary. The narrative shot were slightly easier to colour grade; all we had to do was to make sure that we made the same/similar adjustment to each shot so they fit together nicely. 

Post-Production: Letterboxing

Letterboxing our music video

After we had played down our shots and we were happy with the order/cuts which we had chosen we needed to letterbox our piece. This is a technique used by most professional music videos to frame the shot better and make sure that it is positioned correctly on the screen so that the video can look as best as it can. In order to do this we simply had to make sure that each frame was set to the same size: 2:35:1 and then reposition each shot slightly by dragging the shot up or down depending on what looked best. 

After letterboxing on of our shots 

Post-Production: Sound and Visuals

Matching the tempo of the music to the visuals

After uploading our footage to final cut pro, renaming the footage and making a separate folder to put it in, we were ready to start editing on Final Cut Pro. However, before doing this we decided to listen to our chosen track again and try to make a rough graph showing the tempo of the music throughout:














This graph made us realise that the music was faster paced during the instrumental sections of the song, so here we would try to include lots of faster cuts so that the fast pace of the music would be reflected in our video. In contrast, the pace of the music slowed slightly during each chorus and verse, which would make it easier to lip sync our shots as we would not need as many fast cuts here. The start of the song has a very slow pace as all you can hear are the strums of a guitar, this is idea, as we would be able to show our narrative here clearly without lots of faster cuts between different shots.