Analysing Magazine Adverts: Conclusion

What we found out

After looking at three magazine adverts from three different indie rock bands, we were able to determine a rough 'template' of what we thought we need to put on our advert for The Jacques. 

The most common similarity which we found between the adverts was that they all included the bands' names at the top of the poster in the middle in a different font to that which was used on the rest of the poster. All three magazine adverts also included a small logo of the bands' record label at the bottom of the page. The backgrounds used were either identical or quite similar to the album which the advert was advertising, meaning there would be no confusion with what the poster was advertising. This meant that the band was often not shown on the tour poster. One of the posters gave a name of one of the tracks on the album (presumably one of their more well known tracks) as well as the band's website and the website of their record label. This could be because the band is less well known and they want to promote themselves more. We also noted that all of the magazine ads which we looked at were portrait as they would have been shown in a magazine. 

From this we decided that it would therefore be essential to include The Jacques name at the top in the centre of our poster as well as including relevant information about the band such as their website and their social media pages, as our band is not so well known. This would help the band to promote themselves on as many different platforms as possible. We also plan to include the logo of The Jacques' record label, Rough Trade Records. We decided that it would also be essential for our advert to be portrait so that it would fit with other ads which you would expect to find in a magazine and we also thought it would be good if we could use a similar or identical image for our background of the advert as we did for the front of our album, so that our audience could easily link the two together.