Music Video Styles- Performance and Concept

Performance Based Music Videos

Performance based music videos are music videos which are focused completely on the artist. In these types of music video, we would see the artist performing from a variety of angles either alone or live in concert. This can be used to promote the artist, when the whole video is focused completely on them. An example of this is the music video for 'One' by Ed Sheeran. In this video he is shown alone in an arena, performing with his guitar. Although this idea is quite simple, it is typical of this artist as he is often associated with his guitar.




Concept Based Music Videos

Concept based music videos are videos which usually employ a particular idea or concept. This is usually quite abstract but can still be used to represent the artist when they are not able to be in the video. For example by using other people to represent the band. An example of this is Californication by the Red Hot Chili Peppers. This music video is in the form of an animated video game, representing each band member as a different character in the game.